Clubmark clubs should be accessible to everyone and so it is important that the right culture is promoted, and that the club’s policies, practices and ethos encourage all members to adopt an inclusive and child-friendly approach to sport.

Simply adopting new policies and gaining accreditation will not change the atmosphere of an unwelcoming club. A club management group must aim to ensure that the club is (or becomes) a place that is child-friendly, free from discrimination and unfair behaviour.

Sport England’s definition of sports equity is “Sports equity is about fairness in sport, equality of access, recognising inequalities and taking steps to address them. It is about changing the culture and structure of sport to ensure it becomes equally accessible to everyone in society."

In order to encourage a positive approach to the issue of equity within the club environment, it is also recommended that coaches and other club volunteers attend training on sports equity. Representatives from clubs are required to attend the following training programmes:

• A Club for All – Welcoming all members of the community offered through the runningsports programme .
• Equity in Your Coaching run by sports coach UK .

Through achieving Clubmark accreditation, Elvaston Cricket Club notes that "the club has moved forward in it's ethos and commitment to maintaining the standards set by Clubmark throughout the membership. The club is in control, planning where it wants to be and taking the necessary action to get there. Clubmark is valued and respected by an increasing number of stakeholders in the Club. There is a momentum driving this forward and we can't encourage other clubs enough to get on board".