Accreditation leads to increased participation and improved processes
Morpeth Cricket Club has been operating since 1850 and moved to its new location at Longhirst Hall in 1992, joining Morpeth Tennis and Hockey Club at the site.
Since the move, the club has developed a number of County players who have progressed through the junior system with one player going on to represent England under 15's.
The club currently has around 50 junior members between the ages of 6 and 13 and are looking to expand the under 15's age group next year.
In 2008, prior to achieving Clubmark, the club had lost a number of junior members at under 13's and under 15's level as a result of poor planning and organisation of the coaching structure and the number of participants attending training was dwindling.
As part of the accreditation process, the club assessed the above issues and evaluated the club's coaching structure, resulting in the loss of the under 13's section.
Stephen Parsons, who as well as being a club coach is also Northumberland Sport's Club and Coach Development Officer, was introduced as the under 11's coach with the aim of having a team compete in the under 13's league for the 2010 and 2011 season.
After successfully achieving Clubmark in 2010, the club had an 8-a-side team playing during the 2010 and current season and were also involved in the Chance to Shine scheme - which involved two club coaches attending a number of local school assemblies using the scheme to promote the game of cricket and the club.
This led to around 500 school children having the opportunity to participate at the club and has resulted in the provision of an artificial pitch used for club training and matches, which would not have been accessible if the club had not gained Clubmark.
The club has continued to work on its development plan and as a consequence has been able to identify a number of volunteers for the next season to provide coaching support, refreshments, administration and fundraising help.
Stephen Parsons, gives his comments on how Clubmark has benefitted the club:
"Clubmark has enabled the club to continue to develop, through bringing more parents into the club as volunteers which has resulted in the coaches and managers being able to spend more time developing players and supporting the activity that is being delivered at the club.
We have also just received a new artificial pitch from the ECB and also wider support to promote the club in the local area and encourage new participants to join in."

